It’s no secret that, in recent years, podcasting has stepped into the spotlight. After the success of Serial, it seems as though podcasting has exploded. And as more people become weekly podcast listeners, brands are starting to realize that podcasting can help them develop a highly engaged audience of potential buyers right at their fingertips.
If you’ve thought about podcasting for your business but you’re still not sure if it’s worth your time, here are three reasons to dive right in!
1) Podcasting develops deep personal connections with your audience
As people tune into your podcast every week, they will be greeted by a familiar voice. Over time, it’s this voice that they will begin to develop a deep, personal connection with. Podcasting humanizes your brand and gives it a personality, as your listeners begin to bond with it like they would a friend.
The key here is the host of your show. Your listeners need to relate to your host on a personal level, which is why it’s always a good idea to be conversational and honest on your podcast. Open up your show with a quick story about something funny that happened during the week. Give a little insight into your life and allow your listeners to laugh and relate with you. It’s this simple thing that’ll help you forge a deep connection between your brand and your listeners, ultimately leading to winning them over when it’s time to make a purchase.
2) Podcasting maximizes the odds of your content being heard
This is where the power of podcasting really shines the brightest. In a world where people’s time and attention can be counted in nanoseconds, the accessibility of podcasts allows you to break through to your audience in a way other content formats could only dream of.
Why? Because unlike other formats — such as E-books and videos — podcast episodes don’t require 100% of your listeners’ focus and attention. Being an audio format, it’s extremely easy to multitask while listening to podcasts — people can listen while commuting to work, grocery shopping, doing their laundry or exercising. Podcasts allow people to engage with your content on their own terms at any point in time. Because of this, your podcast episodes are more likely to be consumed by your audience than almost any other content format at their disposal.
I should also mention the fact that podcasts are delivered directly to your listeners’ favorite podcast app on their phones via your RSS feed and they are notified whenever you release a new episode. You now have a direct connection to your listeners and an incredibly simple way to deliver your content straight to them!
3) Podcasting creates a brand-loyal audience who trusts you
As anyone in sales will know, building trust with your clients is mandatory to developing a successful relationship. Podcasting offers a unique opportunity to build this trust ahead of time. Your podcast listeners are tuning in because they are faced with challenges, and you are providing value by giving them the solutions and strategies they need to tackle those challenges. The more value your podcast provides, the more trust your listeners will develop with your brand. As both this trust and personal connection start to deepen, your brand will be the first they’ll turn to when they are ready for a paid solution.
Podcasting can be an incredibly powerful tool that creates a unique opportunity for your brand to forge a deep personal connection with your potential buyers. It’s about time you harnessed it. If you’re ready to get started, check out our podcast episode, How To Plan Your Podcast Like A Pro, to learn everything you’ll need to plan out your very first podcast!
Until next time…
What are you waiting for? Start podcasting today!