Events are a huge investment for any organization. And while it takes a number of teams coming together to produce a successful event, it falls on the marketing team to ensure that the right attendees show up and sponsors are happy. Event and Experiential Marketers have a number of tools at their disposal, but when
With 0ver 500 million listeners tuning into podcasts worldwide, businesses and personal brands have found it to be an essential channel to connect with larger audiences and share their ideas and stories. The list of reasons you should start a podcast is pretty long, but once you decide to take the plunge, it may surprise
With platforms like YouTube and TikTok dominating the attention of audiences, there’s a huge opportunity for podcasters and businesses to repurpose their audio content into a video series. Here’s 4 reasons why you should!
So, you’re thinking about venturing into the world of podcasting and sharing your voice with the universe. Well, let’s be honest, it can be pretty spooky out there. There’s a lot more to podcasting than just hitting the record button, and sometimes it can feel like wandering into a haunted house alone. This blog is
So, you’ve been producing your podcast for some time and have developed an engaged audience. Most podcasters believe they need to put up Joe Rogan numbers to start finding ways to monetize their show, but that isn’t the case. Podcasts of all sizes can find ways to monetize their show, and by exploring different ways
As more businesses and influencers venture into podcast content creation, one key factor stands out: consistent episode quality. To cut through the noise and capture the attention of your potential audience, it is crucial to prioritize and maintain high-quality audio and episode production. The ultimate goal for any podcaster is to create a great listening
It’s no secret that podcasts have become a popular content channel for businesses. As more and more listeners tune in to podcast episodes, they offer a unique opportunity to establish a strong brand presence in the digital landscape. While podcasts have become a powerful tool for branding, what may not be as obvious is the
So, we’re back from the B2BSMX 2023 – and boy, what a whirlwind it was! Based on our preview blog, you could probably tell we were excited about this show. The conference buzzed with ideas and innovative strategies, from keynote speakers to networking events. But do you know what caught our attention? The sheer variety
We are beyond excited to head to Boston this August 7-9 for the upcoming B2B Sales & Marketing Exchange (#B2BSMX)! There’s no better place to connect and share ideas with some of the brightest minds in B2B marketing and sales. Not to mention reconnecting with old friends and meeting some amazing new people! As we
Whether you’re thinking of starting a podcast and not sure how to record virtually, or you’ve been using Zoom to record your episodes and want to learn how to get better quality recordings, you’ve come to the right place! No, you don’t need a podcast recording studio nowadays! With the technology available today, you can
Staying on top of a consistent podcast schedule can be quite a challenge. Identifying compelling ideas for your audience, researching, scheduling interviews, recording…it’s definitely a process. But before you get all stressed out, there’s actually a wealth of existing content that you already have that can give you a huge head start on production and
So you’re starting a podcast and putting together your shopping list. You’ve got your microphone and headphones picked out, but you still need to figure out how you will capture your audio. You need to record your podcast somewhere; luckily, you can accomplish that in several ways. But just like with any other equipment, the
So whether you’ve been podcasting for a while or looking to start a new podcast for your brand, one thing’s for sure – You can’t just record a conversation and publish it as an episode without any audio editing. This is a crucial step to producing an episode that’s accessible and enjoyable to listen to,
With podcast listenership eclipsing 460 million, businesses are discovering some of the amazing benefits of podcasting for their brand. And as more and more businesses take to the airwaves with their podcast, making your show stand out with so many options on the market can take time and effort. Whether you’re a podcast producer or
With 2023 shaping up to be a challenging year, I’m sure, like all businesses, you have your ear to the ground for new ways to strengthen relationships with your customers and develop new ones. Maybe you want to build brand awareness or a new top-of-funnel lead gen channel for your marketing campaigns. So, how can
Ok, so you’ve been producing your own podcast, sharing your passions, stories, and insights with the world. Maybe you’ve seen some early success, which can be super exciting, but there’s one thing I’m sure you’ve come to realize…It can be a ton of work to manage the workflow of a single episode, let alone an
Ok, so you’re going to start a podcast. Congratulations, that’s exciting news! The first thing you should do is check out our post on how you can get started with everything you’ll need for less than $500. If you’ve read that already but want to explore your options for upgrading to a dedicated podcast microphone
Are you new to podcasting and feeling overwhelmed about where to start and what to do? You’re not alone! Publishing a podcast episode can seem daunting, but it doesn’t have to be. You will find that it doesn’t take long to get into the podcasting groove and streamline your show for success right from the
Now that you’re onboard the podcast train and have a few episodes under your belt, it’s time to start looking at the podcast analytics your show is generating. Podcast hosting platforms typically have built-in metrics, and these numbers can tell us a lot about our listeners. This can include, and isn’t limited to, how many
So you just finished pulling off a successful in-person event or trade show. Your attendees gained valuable insights from some fantastic content and learned from some of the best thought leaders in the industry. But now what? While the event may have come and gone, you have a literal treasure chest of content from the
Featuring: Matthew Smith & Matt Helbig, Really Good Emails After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is
Featuring: Brandon Hull, Freelance To Founder podcast When it comes to formatting, the interview is the easiest choice for podcasters to make. Its simple format makes it easy to produce over time and it can work for almost any podcast niche. But while the interview has proven to be the most accessible format for podcasters,
Featuring: Maurice Cherry, Revision Path podcast Being a podcast host can be quite a challenge. After all, your audience is tuning in to spend time with you every week so you need to make sure that you’re entertaining, informative, and just likable in general. That’s a lot of pressure! But is podcast hosting something that
Featuring: Matt Boudreau, The Working Class Audio Podcast So you’re producing a podcast or thinking about starting a new one. Sure, you can record your episodes with your laptop mic or your phone, but that’s just going to result in poor audio quality which won’t help you gain any listeners. The first step to building
Featuring: Chris Graham, The Six Figure Home Studio Podcast When building an audience for your podcast, consistency is going to be the key to fostering your growth. Releasing episodes on a consistent schedule develops trust with your listeners and leaves them wanting more after every episode. And while releasing episodes on a consistent basis sounds
Fearuring: Alicia Esposito, Content4Demand In the first episode of The Podcast Insider, we’re joined by Alicia Esposito, Content Strategist at Content4Demand, to hear her take on why podcasting should be a staple in every content strategy. Alicia is a jack-of-all trades marketer who has worked with Fortune 500 companies to develop unique content pieces used for
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