blog
The Research Is In: What the Latest Data Says About Video and Your GTM Strategy
The Research Is In: What the Latest Data Says About Video and Your GTM Strategy
April 29, 2026
Blog
blog
Why Subscription-Based Creative Services Are a Must for Modern Marketing Teams
Marketing today moves fast. Audiences are constantly scrolling, campaigns are always launching, and the need for fresh creative never stops. But for many teams—whether you’re in-house or at an agency—that demand can stretch internal resources thin. Subscription-based creative services offer a smarter, more flexible way to keep up. In this post, we’re exploring how these
June 24, 2025
blog
Why Video Is Essential For Your Go-to-Market Strategy (And How To Maximize Your Investment)
Launching a new product or solution is no small feat. It’s a key moment in your go-to-market (GTM) strategy—bringing together product, marketing, sales, and customer success to drive attention, adoption, and revenue. And when the time comes to go live, video is one of the most powerful tools you can have in your GTM toolkit.
June 9, 2025
Blog
5 Ways to Capture High-Quality Podcast Content at a Live Event
https://youtu.be/TBBgaeyFl2A Live events are packed with smart people whose gears are turning from sharing and absorbing fresh ideas—making them a goldmine for creating memorable podcast episodes. Whether you’re sponsoring with a full booth or just walking the floor with a badge and a mic, there are plenty of great ways to walk away with high-quality
May 14, 2025
Blog
3 Creative Seasonal Strategies For Your Podcast
Whether you’re new to podcasting or a seasoned pro, your episode publishing strategy will always be one of the most important keys to your success. Luckily, you have a few options to choose from when setting up your publishing schedule. You can choose to maintain what we call an “ongoing” strategy, where you release your
June 14, 2024
Blog
How To Choose A Podcast Hosting Platform
If you’re planning on publishing your first podcast, you’ll need a podcast hosting platform to publish your episodes. Here’s everything you’ll need to know to choose the one that’s right for you.
April 30, 2024
Blog
4 Ways To Amplify Your Event Marketing With Multimedia
https://youtu.be/-LMx3xGjv8U Events are a huge investment for any organization. And while it takes a number of teams coming together to produce a successful event, it falls on the marketing team to ensure that the right attendees show up and sponsors are happy. Event and Experiential Marketers have a number of tools at their disposal, but
March 20, 2024
Blog
5 Things You Need To Start A Podcast (Besides the Audio)
https://youtu.be/G3Zc0RtbwtU?si=fo5d333_pqrvP0FY With 0ver 500 million listeners tuning into podcasts worldwide, businesses and personal brands have found it to be an essential channel to connect with larger audiences and share their ideas and stories. The list of reasons you should start a podcast is pretty long, but once you decide to take the plunge, it may
February 14, 2024
Blog
Why You Should Be Video Podcasting In 2024
With platforms like YouTube and TikTok dominating the attention of audiences, there’s a huge opportunity for podcasters and businesses to repurpose their audio content into a video series. Here’s 4 reasons why you should!
January 29, 2024
Blog
5 Spooky Podcast Scenarios You Must Overcome
So, you’re thinking about venturing into the world of podcasting and sharing your voice with the universe. Well, let’s be honest, it can be pretty spooky out there. There’s a lot more to podcasting than just hitting the record button, and sometimes it can feel like wandering into a haunted house alone. This blog is
October 31, 2023
Blog
From Passion Project to Profitable Venture: How to Monetize Your Podcast
So, you’ve been producing your podcast for some time and have developed an engaged audience. Most podcasters believe they need to put up Joe Rogan numbers to start finding ways to monetize their show, but that isn’t the case. Podcasts of all sizes can find ways to monetize their show, and by exploring different ways
October 27, 2023
Blog
5 Steps for a High-Quality Podcast Recording Experience
As more businesses and influencers venture into podcast content creation, one key factor stands out: consistent episode quality. To cut through the noise and capture the attention of your potential audience, it is crucial to prioritize and maintain high-quality audio and episode production. The ultimate goal for any podcaster is to create a great listening
September 28, 2023
Blog
3 Ways To Generate ROI From Your Podcast
It’s no secret that podcasts have become a popular content channel for businesses. As more and more listeners tune in to podcast episodes, they offer a unique opportunity to establish a strong brand presence in the digital landscape. While podcasts have become a powerful tool for branding, what may not be as obvious is the
September 21, 2023
Blog
#B2BSMX 2023 Recap: How Podcasting Helps These 7 Go-To-Market Strategies
So, we’re back from the B2BSMX 2023 – and boy, what a whirlwind it was! Based on our preview blog, you could probably tell we were excited about this show. The conference buzzed with ideas and innovative strategies, from keynote speakers to networking events. But do you know what caught our attention? The sheer variety
August 16, 2023
Blog
3 Hot Topics We Look Forward To Discussing at #B2BSMX23
We are beyond excited to head to Boston this August 7-9 for the upcoming B2B Sales & Marketing Exchange (#B2BSMX)! There’s no better place to connect and share ideas with some of the brightest minds in B2B marketing and sales. Not to mention reconnecting with old friends and meeting some amazing new people! As we
July 27, 2023
Blog
How to Use Zoom to Record Your Podcast Episodes
https://www.youtube.com/watch?v=wEFyjWL1Yrw&t=97s Whether you’re thinking of starting a podcast and not sure how to record virtually, or you’ve been using Zoom to record your episodes and want to learn how to get better quality recordings, you’ve come to the right place! No, you don’t need a podcast recording studio nowadays! With the technology available today, you
July 18, 2023
Blog
3 Ways to Fuel Your Episode Schedule with Repurposed Content
Staying on top of a consistent podcast schedule can be quite a challenge. Identifying compelling ideas for your audience, researching, scheduling interviews, recording…it’s definitely a process. But before you get all stressed out, there’s actually a wealth of existing content that you already have that can give you a huge head start on production and
June 29, 2023
Blog
4 Ways To Record Your Podcast Audio
https://youtu.be/dRGsDW0RKNk So you’re starting a podcast and putting together your shopping list. You’ve got your microphone and headphones picked out, but you still need to figure out how you will capture your audio. You need to record your podcast somewhere; luckily, you can accomplish that in several ways. But just like with any other equipment,
May 25, 2023
Blog
Best Podcast Editing Software: How To Choose What’s Right For You
So whether you’ve been podcasting for a while or looking to start a new podcast for your brand, one thing’s for sure – You can’t just record a conversation and publish it as an episode without any audio editing. This is a crucial step to producing an episode that’s accessible and enjoyable to listen to,
February 14, 2023
Blog
How to Make Your Podcast Stand Out in a Sea of Content
With podcast listenership eclipsing 460 million, businesses are discovering some of the amazing benefits of podcasting for their brand. And as more and more businesses take to the airwaves with their podcast, making your show stand out with so many options on the market can take time and effort. Whether you’re a podcast producer or
January 31, 2023
Blog
4 Benefits of Podcasting for Business
With 2023 shaping up to be a challenging year, I’m sure, like all businesses, you have your ear to the ground for new ways to strengthen relationships with your customers and develop new ones. Maybe you want to build brand awareness or a new top-of-funnel lead gen channel for your marketing campaigns. So, how can
January 24, 2023
blog
3 Signs That It’s Time To Work With A Podcast Production Partner
Ok, so you’ve been producing your own podcast, sharing your passions, stories, and insights with the world. Maybe you’ve seen some early success, which can be super exciting, but there’s one thing I’m sure you’ve come to realize…It can be a ton of work to manage the workflow of a single episode, let alone an
January 11, 2023
Blog
How To Choose A Microphone For Your Podcast
Ok, so you’re going to start a podcast. Congratulations, that’s exciting news! The first thing you should do is check out our post on how you can get started with everything you’ll need for less than $500. If you’ve read that already but want to explore your options for upgrading to a dedicated podcast microphone
September 20, 2022
Blog
The Podcast Workflow: A Step-By-Step Guide To Publishing a Podcast Episode
Are you new to podcasting and feeling overwhelmed about where to start and what to do? You’re not alone! Publishing a podcast episode can seem daunting, but it doesn’t have to be. You will find that it doesn’t take long to get into the podcasting groove and streamline your show for success right from the
May 19, 2022
Analytics
Podcast Analytics: What Is Your Audience Telling You?
Now that you’re onboard the podcast train and have a few episodes under your belt, it’s time to start looking at the podcast analytics your show is generating. Podcast hosting platforms typically have built-in metrics, and these numbers can tell us a lot about our listeners. This can include, and isn’t limited to, how many
April 19, 2022
Blog
How To Turn Your Event Into a Podcast Series
So you just finished pulling off a successful in-person event or trade show. Your attendees gained valuable insights from some fantastic content and learned from some of the best thought leaders in the industry. But now what? While the event may have come and gone, you have a literal treasure chest of content from the
March 10, 2022
Blog
How to Start Your Podcast for Under $500
So, you know what you need to start a podcast but you’re on a strict budget? Not a problem! You don’t need to break the bank to start a quality podcast, and in this post we’ll prove it! Today, we’ll be exploring the podcast essentials available to you while sticking to a tight budget of
January 19, 2022
Blog
5 Lessons-Learned from Rookie Podcasting Mistakes
Launching a podcast is not a simple content creation exercise; it takes a lot of work and coordination to produce a podcast that — in return — generates the results you want. New podcasters tend to hit the ground running FAST when they start, making it quite common for them to fall into several rookie
March 1, 2021
Blog
3 Tools of the Remote Podcasting Trade
It’s no secret that the COVID-19 pandemic changed the workforce as we know it. It ushered in a new era of virtual and remote working solutions for organizations nationwide. And just as these organizations adapted to the new environment, podcasters also needed to figure out how to produce their content remotely. But just because we
January 14, 2021
Blog
Podcast Planning: How To Build Your Episodes
Anyone can set up and talk into a microphone, but if you want your podcast to stand out above the rest, there’s only one way to do it: proper planning. Podcast planning and outlining is what separates the hobbyist from the professionals. It’s a necessary step you’ll need to add to your workflow if you
October 31, 2019
Podcast
How To Promote Your Podcast With Really Good Emails
Featuring: Matthew Smith & Matt Helbig, Really Good Emails After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is
January 31, 2020
Podcast
Episode Formatting: 3 Ways To Take Your Podcast To The Next Level
Featuring: Brandon Hull, Freelance To Founder podcast When it comes to formatting, the interview is the easiest choice for podcasters to make. Its simple format makes it easy to produce over time and it can work for almost any podcast niche. But while the interview has proven to be the most accessible format for podcasters,
December 23, 2019
Podcast
How To Become A Podcast Host That Your Audience Will Love
Featuring: Maurice Cherry, Revision Path podcast Being a podcast host can be quite a challenge. After all, your audience is tuning in to spend time with you every week so you need to make sure that you’re entertaining, informative, and just likable in general. That’s a lot of pressure! But is podcast hosting something that
November 24, 2019
Podcast
How To Record A Podcast That Sounds Amazing
Featuring: Matt Boudreau, The Working Class Audio Podcast So you’re producing a podcast or thinking about starting a new one. Sure, you can record your episodes with your laptop mic or your phone, but that’s just going to result in poor audio quality which won’t help you gain any listeners. The first step to building
October 15, 2019
Podcast
How To Plan Your Podcast Like A Pro
Featuring: Chris Graham, The Six Figure Home Studio Podcast When building an audience for your podcast, consistency is going to be the key to fostering your growth. Releasing episodes on a consistent schedule develops trust with your listeners and leaves them wanting more after every episode. And while releasing episodes on a consistent basis sounds
September 15, 2019
Podcast
Why YOU Should Be Podcasting – An Audience At Your Fingertips
Fearuring: Alicia Esposito, Content4Demand In the first episode of The Podcast Insider, we’re joined by Alicia Esposito, Content Strategist at Content4Demand, to hear her take on why podcasting should be a staple in every content strategy. Alicia is a jack-of-all trades marketer who has worked with Fortune 500 companies to develop unique content pieces used for
August 18, 2019
